Bolt Food has doubled its delivery activity in Kumasi, Ghana’s second-largest city, less than two years after launching there. The company reported more than 100% year-on-year growth in its second year of operation in the city.
This rapid increase reflects a steady rise in demand for app-based delivery services beyond the capital, Accra. Since entering Kumasi, Bolt Food has connected customers with local restaurants and food merchants, providing an alternative to in-person visits.
Ali Zaryab, Bolt Food’s General Manager, said expanding to Kumasi was part of the company’s broader growth plan in Ghana. “When we expanded Bolt Food to Kumasi, we saw an opportunity to serve one of Ghana’s largest and most commercially active cities,” he said. “Nearly two years later, the fact that the business is still growing at more than 100% year-on-year shows that the demand was not simply an initial launch effect.”
Zaryab noted that customers are increasingly using delivery services not only for meals but for other everyday products as well. “Food delivery may have been the starting point, but customers are increasingly looking for convenience across different parts of their day,” he said.
The sustained growth points to a shift in how residents of Kumasi access goods and services. While meals remain a large part of the delivery experience, the platform’s expanding use shows that delivery is becoming a regular option for consumers.
Bolt Food said it will continue to work with local merchants and couriers to strengthen its operations in Kumasi and respond to changing customer demands.
The company’s expansion in Kumasi forms part of a wider move to grow its presence across Ghana. It aims to connect more customers with restaurants and retailers through its app.
The growth in Kumasi also reflects the city’s increasing commercial activity and consumer appetite for convenience. The doubling of deliveries confirms that app-based services are gaining a foothold outside Accra’s more established market.
Bolt Food’s trajectory in Kumasi suggests that demand for delivery services in Ghana’s urban centres is evolving beyond its initial focus on restaurant meals. Customers are turning to platforms like Bolt Food for a broader range of products, signalling shifts in daily consumption patterns.
According to Joy Online.
