Ghana records about 5,000 new breast cancer cases each year. The Ministry of Gender, Children and Social Protection (MoGCSP) launched the 2026 National Breast Cancer Awareness Month, known as Pink October, in Ho to address this public health challenge beyond its physical effects. The ministry announced a 10-day free breast screening exercise in Accra for civil servants and the general public, part of a campaign backed by the Office of the Vice President and several partners.
Dr Agnes Naa Momo Lartey, the minister, said breast cancer affects emotional well-being, family dynamics, livelihoods, income, childcare, and household responsibilities, especially for vulnerable women. “Every Story Is Unique, Every Journey Matters” is this year’s theme, chosen to acknowledge the diverse experiences of people living with breast cancer and the varying types of care needed at different stages.
Dr Lartey urged inclusion beyond women, calling on men and boys to support early detection and caregiving efforts. She linked breast cancer awareness to women’s equality, social protection, and family welfare, adding that the campaign aims to reduce stigma and misconceptions that often delay timely care. The ministry plans regional outreach to communities, schools, churches, and mosques, alongside a social media campaign called Pink Friday to distribute accurate information.
At the launch, breast cancer survivor Mrs Bridget Y.Y. Simpi shared her story, which Dr Lartey described as “a gift to the nation,” affirming the country’s support for those affected.
Volta Regional Minister James Gunu said the theme and its sub-theme, “United for a Cancer-Free Ghana: Early Detection, Early Action, Better Outcomes,” call for action beyond awareness. He noted the varied paths people take—from routine screenings to symptom-driven diagnoses—with outcomes ranging from successful treatment to emotional and financial hardship.
Gunu urged both men and women to seek medical advice upon noticing unusual changes, stressing that early detection and prompt treatment improve results. He warned that government alone cannot win the fight against breast cancer, charging traditional and religious leaders, health professionals, schools, civil society, and the media with sharing evidence-based information and creating safe environments for care.
The free screening initiative in Accra is set to run for ten days, targeting government workers and the public. It is one of several efforts during Pink October, which also includes outreach across Ghana’s regions.
The campaign’s focus shifts from stigma to support, aiming to connect breast cancer awareness with broader social issues affecting women and families. The ministry’s approach acknowledges the complex realities beyond the disease itself, urging a collective effort to break down barriers to care.
According to Joy Online.
