Kurt Okraku has hailed Adesa Productions for its role in elevating Ghana's football coverage, following a landmark partnership between the Ghana Football Association (GFA) and the production company. The agreement, unveiled at a ceremony in Accra, promises to elevate the league's visibility, fan engagement, and financial viability.
Boosting Ghanaian Football
The partnership, which was announced in July 2025, aims to make the Ghana Premier League a viable economic enterprise. According to President of the GFA, Kurt Okraku, each of the Premier League clubs will receive GH₵1 million before the start of the upcoming season from the partnership. This move is seen as a significant step towards boosting Ghanaian football.
Elevating the League's Visibility
The broadcast partnership with Adesa Productions Limited (APL) is expected to transform the Ghana Premier League, making it more visible and engaging for fans. President Okraku has announced that the new broadcast deal will significantly elevate the league's profile, both locally and internationally. This is a major development for Ghanaian football, which has been struggling to attract international attention in recent years.
Financial Viability
The partnership with Adesa Productions is also expected to improve the financial viability of the Ghana Premier League. According to Kurt Okraku, the agreement promises to make the league a viable economic enterprise. This is a significant move, as it will provide a steady source of income for the clubs and help to reduce the financial burden on the GFA.
What's Next?
The implementation of the partnership is expected to be completed in the coming months. The GFA has announced that it will work closely with Adesa Productions to ensure a smooth transition and to ensure that the partnership meets its objectives. This is a significant development for Ghanaian football, and fans are eagerly awaiting the outcome.
The partnership between the GFA and Adesa Productions is a major step towards elevating Ghana's football coverage. With the agreement promising to improve the league's visibility, fan engagement, and financial viability, it is expected to have a significant impact on the sport in Ghana. As the partnership is implemented, fans will be watching closely to see the results of this major development.
Source: 3News
