For years, almost every car on Ghana’s roads was imported, many of them used vehicles shipped from Europe, America and Asia. Then a Ghanaian-branded SUV began appearing in showrooms and on the streets. Kantanka, a company associated with Apostle Dr Kwadwo Safo, founder of the Kristo Asafo church, had started selling cars assembled in Ghana. The brand quickly became a talking point and a source of national pride.
Apostle Safo and the cars
Apostle Dr Kwadwo Safo is the founder of the Kristo Asafo Mission and has long promoted local technology and invention. His followers have built machines, vehicles and equipment. Kantanka Automobile produces vehicles at a facility in Ghana, with production centred around the Gomoa area of the Central Region. Kantanka’s range has included SUVs and pickups aimed at Ghanaian roads and buyers, with names drawn from Akan words.
Supporters see Kantanka as proof that Ghana can build cars. Critics note that many parts are imported and that vehicles are assembled rather than fully manufactured locally.
Policy, competition and innovation
Ghana introduced an automotive development policy to encourage vehicle assembly, attracting brands such as Volkswagen, Toyota and Nissan to set up plants. Kantanka competes with cheap imported used cars and with global brands assembling in Ghana. Price is a key issue for buyers. Many Ghanaians cannot afford new cars and buy used imports instead. Kantanka vehicles attract attention at exhibitions and on social media, and officials have sometimes used them.
The Kristo Asafo community also displays other inventions at annual exhibitions. Scaling up production, building dealer networks and providing spare parts are challenges for any new car brand.
The future, buyers and public debate
The growth of electric vehicles may create new opportunities and challenges for local brands. At the church’s annual technology exhibitions, visitors can see vehicles, machines and household appliances built by members, from water pumps to farm equipment. The events draw large crowds and media attention. Some Ghanaian buyers choose Kantanka vehicles to support local industry, and the brand has appeared at state functions.
The brand has sparked debate about whether Ghanaians should buy local even when imports are cheaper. Kantanka has not replaced imported cars on Ghana’s roads. It has made many Ghanaians ask why their country should not build its own.
